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Hair Care: Why Science says You Need Bond-Building

Your hair goes through a lot, enduring various forms of trauma like color treatments, heat-styling, environmental damage, chemical treatments, excessive washing, and brushing, as well as the natural aging process. Over time, these factors can manifest as visible issues such as split ends, breakage, a dry scalp, frizz, or lackluster, thin-looking hair. However, it’s the unseen damage that lies beneath the surface that truly forms the core of the problem.

The latest scientific insights reveal that achieving stronger, healthier-looking hair hinges on the integrity of the bonds within your hair. These bonds serve as the essential structures that connect the peptide strands, known as keratin, which support your hair’s strength, shine, elasticity, volume, and smooth appearance. Unfortunately, daily routines like blow-drying, flat-ironing, washing, coloring, chemically treating, sun exposure, and the natural aging process can all jeopardize these critical bonds.

But the encouraging news is that specialized bond-building hair care products have the power to fortify your hair, enhance smoothness and manageability, mend split ends, and reduce breakage. In fact, we’ve tested products that can deliver remarkable results in as little as one use. Continue reading to discover how.

Understanding the Types of Hair Bonds and What Weakens Them

There are three primary types of bonds in your hair, each contributing to its overall strength. However, some bonds are more prevalent and, consequently, more fragile than others. Here’s a breakdown of these bonds, their impact on your hair, and the factors that can cause them to break:

  1. Hydrogen Bonds: These bonds are the most common in your hair and play a significant role in hair’s elasticity and temporary shaping. Heat styling, such as blow-drying or flat-ironing, can weaken these bonds, leading to temporary changes in hair structure.

  2. Salt Bonds: These bonds are somewhat weaker than hydrogen bonds but contribute to hair’s strength and stability. Factors like over-washing or harsh brushing can disrupt salt bonds and lead to hair damage.

  3. Disulfide Bonds: These bonds are the strongest and are responsible for your hair’s long-term structure and integrity. Chemical treatments, aging, and excessive exposure to the sun can weaken disulfide bonds, causing lasting damage to your hair.

By understanding the different types of hair bonds and the elements that compromise them, you can take proactive steps to strengthen and protect your hair. Bond-building hair care products offer a promising solution to counteract the effects of daily wear and tear, ensuring that your hair remains resilient, vibrant, and healthy.

Hydrogen bonds within your hair are particularly susceptible to breakage when exposed to heat or water, including daily washing and heat styling. This damage manifests as visible hair breakage, split ends, and frizz. Given that hydrogen bonds are the most abundant and easily broken of all hair bonds, the priority for achieving stronger, smoother-looking hair is to rebuild these hydrogen bonds.

Ionic bonds, also known as salt bonds, are sensitive to changes in pH levels. These pH shifts can result from external factors, such as hard water in your shower, or internal factors, like dietary changes. Similar to hydrogen bonds, ionic bonds are fragile and prone to breaking, making their maintenance a crucial aspect of managing your hair effectively.

On the other hand, disulfide bonds, a type of covalent bond, are the hardiest of all hair bonds and are resistant to breakage under normal circumstances. Typically, disulfide bonds only break when exposed to potent chemicals, such as those found in chemical hair straighteners, perms, or hair bleach used for color lightening.

Aside from these three types of bonds, the amino acid chains, or peptides, that make up the keratin protein also contribute to the overall health of your hair. Bonds serve to link keratin strands together, much like horizontal rungs on a rope ladder, while peptides form long chains, resembling the vertical “rope” on either side of the rungs.

With this newfound awareness of where hair damage occurs, it’s no surprise that bond-building hair care products are gaining popularity across social media, big-box beauty stores, and salons. However, the question remains: does all the buzz around hair bond products live up to the hype?

What to Seek in Bond-Building Hair Care Products

While certain hair care products claim to restore all three primary types of hair bonds, in reality, the most frequent bond breakage occurs with hydrogen and ionic bonds as part of a routine. A product that promises to repair disulfide bonds may offer limited benefits if your disulfide bonds aren’t already damaged. In other words, you might be investing in ingredients you don’t actually require. Moreover, most chemical treatments that break disulfide bonds typically occur in a salon, where professionals are likely already taking steps to repair any broken disulfide bonds during your visit.

In light of this, every hair care routine should emphasize the establishment of new hydrogen and ionic bonds, as these are both abundant and fragile bonds. Additionally, it’s vital to maintain all three types of bonds, even if your hair doesn’t exhibit visible damage. Furthermore, because maintaining robust bonds and peptides is crucial for achieving fuller, thicker-looking hair, it’s essential to seek out products with scientific backing that deliver both bond-multiplying ingredients and peptides. This comprehensive approach ensures stronger-looking hair from every angle.

COLLAGEN/HA MATRIX® + BOND MULTIPLYING TECHNOLOGIES: A 360˚ Approach to Stronger Hair Supported by Scientific Research

The Modere CellProof MicroBond™ Hair System revolutionizes hair care with its cutting-edge blend of FiberHance™ Bond Multiplying Technology and BioCell Collagen® CG, supported by Collagen/HA Matrix® Technology. This innovative approach provides a 360˚ solution for achieving stronger and healthier-looking hair. In addition to these two award-winning, patented ingredients, the CellProof MicroBond Hair System incorporates nourishing botanicals to not only help maintain robust hair bonds but also create new hair bonds, resulting in strands that are up to 3 times stronger.*

The Modere CellProof MicroBond Hair System is so effective that in just one use, it has been tested to:

  • Increase manageability and smoothness by an astounding 89%*
  • Significantly repair split ends by a remarkable 86%*
  • Decrease breakage by an impressive 63%*


What’s more, it offers several key benefits, including:

  • Building and supporting strong hair bonds
  • Clarifying, hydrating, moisturizing, and conditioning
  • Balancing the scalp surface
  • Promoting fuller, thicker-looking hair
  • Sealing hair cuticles
  • Enhancing hair elasticity and shine
  • Reducing frizz

So, what’s the secret to this remarkable performance?

FiberHance, renowned for reinforcing damaged strands up to 3 times stronger than untreated hair, is the key. It creates new hydrogen and ionic bonds, addressing even the tiniest hair damage that’s invisible to the naked eye. Derived from glucose, its unique micromolecular structure not only builds but also supports the most abundant and delicate hair bonds.*

Simultaneously, Bio-Optimized™ BioCell Collagen CG delivers collagen peptides, hyaluronic acid, and chondroitin sulfate to promote healthier-looking hair. This unique single-source matrix nourishes and hydrates both the entire hair strand and the scalp.

To enhance the benefits of FiberHance and BioCell Collagen CG in the Modere CellProof MicroBond Hair System, science-backed botanicals such as yerba santa, pea peptide, and panthenol work to increase hair volume while safeguarding bonds, reducing visible hair breakage, and making strands appear thicker and fuller without weighing down the hair.

Here’s a closer look at each formula in the Modere CellProof MicroBond Hair System:

  1. Modere CellProof MicroBond™ ShampooThis shampoo clarifies and hydrates hair with a clean-rinse formula fortified with chlorella, laminaria, and biotin. It helps balance the scalp while building new bonds for strands that look up to 3 times stronger. It also protects against environmental damage and visible hair aging. Safe for all hair types, including color-treated hair, this shampoo is gentle enough for daily use yet cleans deeply to support less frequent washing.
  2. Modere CellProof MicroBond™ Conditioner: The conditioner helps seal damaged cuticles, repairs breakage and split ends without weighing down the hair. It builds new bonds for up to 3 times stronger-looking strands and delivers squalane to smooth the entire hair strand, reducing frizz, enhancing manageability, and adding shine. Suitable for all hair types, it protects against oxidative stress from environmental damage and helps maintain color-treated hair.

When used in conjunction, Modere CellProof MicroBond Shampoo and CellProof MicroBond Conditioner represent the first two steps in building strong hair bonds and supporting existing bonds and keratin protein, resulting in fuller, thicker-looking hair with less breakage.

Whether your hair exhibits visible signs of damage or you’re aiming to maintain strong bonds for vibrant hair, the Modere CellProof MicroBond Hair System is the solution. It incorporates two award-winning, patented technologies tested to deliver noticeably healthier-looking hair in just one use. Join the new generation of clean beauty and experience hair that looks as radiant as you feel. Explore the full Modere CellProof line for beautiful skin from head to toe.

*Compared to untreated hair using fiber fatigue testing.

*Based on lab tests. Smoothness results comparing CellProof MicroBond Hair System to non-conditioning shampoo, 8 hair samples. Split end results comparing untreated hair before and after, 50 hair samples. Breakage results compared to non-conditioning shampoo, 10 hair samples. Results after one use. November 2022, New Jersey, USA.

FiberHance™ BM solution is a trademark of Ashland. BioCell Collagen™ CG is a trademark of BioCell Technology, LLC.

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